Sales Infrastructure Consulting for
Atlanta B2B Companies
Build the foundation your business needs for predictable, scalable growth. Sales Growth Imagination provides hands-on sales infrastructure consulting to design the systems, processes, and tools that drive revenue and team efficiency across Atlanta B2B organizations.
Sales infrastructure is the backbone of consistent performance. It replaces guesswork with proven processes, empowering your team to execute and win. A well-designed sales infrastructure aligns your people, processes, and technology—creating the foundation for scalable operations.
Why Infrastructure Matters
A strong sales infrastructure is a direct investment in your bottom line. It moves you from reactive management to a proactive, system-driven approach:
- Predictable Revenue – Documented processes create consistent results
- Faster Onboarding – New hires ramp in weeks instead of quarters
- Scalability – Systems allow you to grow the team without chaos
- Better Forecasting – Clean CRM data produces reliable pipeline visibility
- Higher Efficiency – Reps spend time selling, not figuring out what to do next
What Sales Infrastructure Includes
Our consulting approach using the Sales Xceleration Framework™ focuses on these core elements:
Documented Sales Process
CRM Setup & Optimization
Most companies have a CRM but don’t use it strategically. We configure your platform, Salesforce, HubSpot, Pipedrive, or others with the right pipeline stages, fields, automation, and reporting so it supports your sales process instead of creating administrative burden.
Sales Playbooks
Our team builds customized playbooks with discovery questions, qualification frameworks, demo scripts, objection handling, email templates, and proposal guidelines. Every rep delivers consistent messaging aligned to your strategy.
Tools & Technology
We implement and integrate the sales tools Atlanta companies need: sales engagement platforms, relationship intelligence software, proposal automation, and analytics dashboards. Technology should accelerate sales, not slow it down.
Sales Collateral & Resources
From one-pagers to case studies to ROI calculators, we help organize and create the materials your team needs at each stage of the sales cycle.
Metrics & Reporting
What gets measured gets managed. We establish KPIs, pipeline metrics, activity benchmarks, and real-time dashboards so you can forecast accurately and identify issues before they impact the quarter.
What Atlanta Companies Experience
Our clients see how infrastructure transforms their sales outcomes. One Atlanta manufacturing company reduced rep ramp time from 6 months to 8 weeks after implementing documented processes and playbooks. A professional services firm increased pipeline visibility from 40% to 94% after CRM optimization and management dashboard implementation.
Who Builds Your Infrastructure
Sales Growth Imagination is led by an experienced fractional VP of Sales with a background in technology companies, startups, and successful exits. Our practice brings hands-on operating experience—not just advisory services—to build the systems your business needs using the proven Sales Xceleration methodology.
Industries We Serve Across Atlanta
Our sales infrastructure consulting serves B2B companies throughout metro Atlanta and the Southeast:
- Technology & SaaS
- Professional Services
- Manufacturing & Distribution
- Healthcare Technology
- Financial Services
Recommendations
See how Atlanta B2B companies built predictable revenue systems.
“As a Vistage Chair, I don’t take lightly the responsibility of recommending an advisor to one of my CEO members. When I introduced Dean Nolley to Raj Swami, CEO of 3iPeople, it was because I trusted Dean to bring both expertise and integrity to a critical growth challenge.
That trust was well placed. Dean stepped in as Sales Growth Architect and Outsourced VP of Sales at a pivotal moment for 3iPeople. He brought discipline, structure, and clarity to their sales organization—developing a strategic sales approach, building a scorecard for accountability, and creating the momentum Raj needed to scale in a highly competitive industry.
But what impressed me most was Dean’s servant-leader approach. He didn’t just install process—he built people. From recruiting and coaching new talent to developing the company’s current VP of Sales, Dean left a lasting mark on the culture and confidence of Raj’s team.
Just recently, Raj called to thank me for introducing Dean, sharing how grateful he was for both the results and the leadership Dean provided. As a Chair, I can say with confidence that I’d be proud to put my name behind Dean again in the future. “
“I’ve been a Business Development Manager at 3iPeople for several years, so when Dean joined as Outsourced VP of Sales—with no high-tech staffing background and replacing a seasoned VP—I was initially cautious. He quickly earned my trust by recognizing my unique challenge as the only rep outside Atlanta HQ and making sure I felt part of the team through regular meetings, best-practice calls, and ongoing coaching.
From day one, he brought structure, energy, and clarity—driving a strategic and collaborative approach. Dean built our new sales process and integrated it into our Salesforce CRM. Dean also partnered with Salesforce and a integration partner, Target Integration, to upgrade us to the right version of Salesforce, while having dynamic dashboards built to have live-time data that helps us proactively manage our pipeline. For a strategic approach to build key relationships, KnowledgeNet.ai was also integrated with web-hooks into Salesforce.
His leadership transformed our sales culture into a motivated, aligned team ready to drive revenue growth. He further found ways to help me out of the box, by making multiple introductions to Network leaders and other Trusted Advisors that he knew in Jacksonville. We were fortunate to have Dean at 3iPeople, and I know I can always count on him for guidance—because he truly cares about people and results.“
Ready to Build Scalable Sales Infrastructure?
If your sales process lives in people’s heads instead of documented systems, you can’t scale. Sales Growth Imagination provides the fractional sales leadership and hands-on execution to build infrastructure that drives predictable growth.
Contact our Atlanta team to schedule a Sales Infrastructure Assessment and discover where your systems need strengthening.
678-688-4888 (Office) | 404-307-1841 (Cell)