Sales Assessment & Discovery for Atlanta B2B Companies
The Sales Discovery Review is the starting point for Atlanta B2B companies ready to build predictable revenue systems. Many engagements begin with sales playbook development—documenting your current process and best practices—which reveals the broader infrastructure, management, and strategy work needed for sustained growth.
What the Discovery Review Evaluates
Our assessment using the Sales Xceleration Framework™ examines these core areas:
Sales Strategy
How clearly is your ideal customer profile defined? Can your team articulate why customers should choose you? Is your value proposition documented and consistent across reps? Do you have focused go-to-market plans or are you pursuing everyone?
Sales Infrastructure
Is your sales process documented or does it live in people’s heads? How effectively is your CRM being used? Do your reps have playbooks and tools they actually use? Can you accurately forecast revenue based on pipeline data?
Sales Management
How often are pipeline reviews happening—and are they productive? Is anyone coaching your reps on real deals? Do you have visibility into team performance? Are accountability systems in place or do things slip through cracks?
Sales Team
Do you have the right people in the right roles? How long does it take new hires to become productive? Is compensation driving the behaviors you need? Are there skill gaps holding performance back?
Why Discovery Matters
A thorough discovery assessment creates clarity and direction. It moves you from reactive management to focused, strategic action:
Identify Root Causes – Understand why sales are inconsistent, not just symptoms
Prioritize Actions – Focus resources on what will have the biggest impact
Establish Baselines – Know your starting point so you can measure progress
Build Consensus – Get leadership alignment on what needs to be fixed
Create Roadmap – Develop a practical sequence for building sales systems
What Atlanta Companies Learn
Our clients discover exactly where their sales operation needs strengthening. One Atlanta technology company realized their “CRM problem” was actually a lack of documented process—once we built their sales playbook, CRM adoption jumped from 34% to 91%. A professional services firm discovered their long sales cycles weren’t a market issue but a qualification problem fixed through better discovery frameworks.
Who Leads Your Discovery
Sales Growth Imagination is led by a fractional VP of Sales with decades of hands-on experience building sales systems, scaling startups, and successful exits. Our practice brings real operating expertise to assess your sales operation using the proven Sales Xceleration methodology.
Industries We Serve Across Atlanta
Our Sales Discovery Review serves B2B companies throughout metro Atlanta and the Southeast:
- Technology & SaaS
- Professional Services
- Manufacturing & Distribution
- Healthcare Technology
- Financial Services
Recommendations
See how Atlanta B2B companies built predictable revenue systems.
“As a Vistage Chair, I don’t take lightly the responsibility of recommending an advisor to one of my CEO members. When I introduced Dean Nolley to Raj Swami, CEO of 3iPeople, it was because I trusted Dean to bring both expertise and integrity to a critical growth challenge.
That trust was well placed. Dean stepped in as Sales Growth Architect and Outsourced VP of Sales at a pivotal moment for 3iPeople. He brought discipline, structure, and clarity to their sales organization—developing a strategic sales approach, building a scorecard for accountability, and creating the momentum Raj needed to scale in a highly competitive industry.
But what impressed me most was Dean’s servant-leader approach. He didn’t just install process—he built people. From recruiting and coaching new talent to developing the company’s current VP of Sales, Dean left a lasting mark on the culture and confidence of Raj’s team.
Just recently, Raj called to thank me for introducing Dean, sharing how grateful he was for both the results and the leadership Dean provided. As a Chair, I can say with confidence that I’d be proud to put my name behind Dean again in the future. “
“I’ve been a Business Development Manager at 3iPeople for several years, so when Dean joined as Outsourced VP of Sales—with no high-tech staffing background and replacing a seasoned VP—I was initially cautious. He quickly earned my trust by recognizing my unique challenge as the only rep outside Atlanta HQ and making sure I felt part of the team through regular meetings, best-practice calls, and ongoing coaching.
From day one, he brought structure, energy, and clarity—driving a strategic and collaborative approach. Dean built our new sales process and integrated it into our Salesforce CRM. Dean also partnered with Salesforce and a integration partner, Target Integration, to upgrade us to the right version of Salesforce, while having dynamic dashboards built to have live-time data that helps us proactively manage our pipeline. For a strategic approach to build key relationships, KnowledgeNet.ai was also integrated with web-hooks into Salesforce.
His leadership transformed our sales culture into a motivated, aligned team ready to drive revenue growth. He further found ways to help me out of the box, by making multiple introductions to Network leaders and other Trusted Advisors that he knew in Jacksonville. We were fortunate to have Dean at 3iPeople, and I know I can always count on him for guidance—because he truly cares about people and results.“
Ready to Discover What Needs Fixing?
Our experienced fractional sales leadership is here to help Atlanta businesses uncover what’s holding sales back. The Sales Discovery Review provides clarity on where to focus, what to build, and how to create predictable revenue growth.
Contact our Atlanta team today to schedule your Sales Discovery Review and get the assessment your business needs.
678-688-4888 (Office) | 404-307-1841 (Cell)