Join hosts Jeff Evans and Dean Nolley, along with special guest Lou Melancon, as they unveil an exciting new sales training solution designed specifically for small to mid-sized businesses that need professional sales development without breaking the bank. In this episode, we dive deep into how Sales Growth Imagination is partnering with Rain Group to deliver world-class sales training that was previously only accessible to large corporations—now available to businesses of all sizes. What You’ll Learn: The Rain Group Training System:
- 14 core modules covering every aspect of the sales process (with access to 70 total courses)
- Self-paced online learning that fits any schedule
- Weekly coaching sessions with experienced sales professionals
- Real-time progress tracking for business owners
- Role-play simulations to practice without the pressure
Key Sales Strategies Covered:
- The RAIN methodology: Rapport, Aspiration/Affliction, Information, and New Normal
- Virtual selling mastery (crucial in today’s digital-first environment)
- Consultative sales approaches that prioritize listening over talking
- How to win business from competitors who are already doing a good job
- Building confidence in every stage of the sales funnel
Perfect For:
- Manufacturing companies with 1-3 sales professionals
- Franchise owners who didn’t come from a sales background
- B2C businesses with sales teams at the counter
- Small business owners looking for a “sales manager in a box”
- Companies needing affordable entry-level sales infrastructure
Featured Insights: Lou Melancon, newly certified Rain Group trainer and Certified Sales Leadership professional, shares his expertise on why most sales training fails and how Rain Group’s research-based approach addresses the number one complaint from buyers: “Sales reps talk at me, but don’t listen to me”. Dean explains how this program fills a critical gap for businesses that need professional sales support but can’t justify the investment in full sales infrastructure development. Jeff discusses how video content and social media presence are becoming non-negotiable for B2C businesses, and how authentic video builds trust before the first sales call. Episode Highlights:
- Why your best prospects are already buying from your competitors
- The “insurance strategy” for winning business from satisfied customers
- How AI personas are revolutionizing sales role-play training
- The critical importance of a strong value proposition and elevator pitch
- Building sales confidence through repetition and coaching
About Your Hosts: Dean Nolley – Fractional Sales Leader with 30+ years of experience building sales teams and processes for companies from startups to Fortune 500 organizations. Jeff Evans – Founder of J. Vincent Creative, Fractional CMO, and video marketing strategist specializing in YouTube authority content and strategic video for business growth. Lou Melancon – Certified Rain Group trainer with extensive experience as both an individual contributor and sales leader across multiple industries. Get Started: Contact Dean at salesgrowthimagination@gmail.com or visit the Sales Growth Imagination LinkedIn page for more information about bringing Rain Group training to your team. Connect With Us: Jeff Evans: jeff@jvincentcreative.com | www.jvincentcreative.com LinkedIn: @jeffevans78 Instagram/Facebook/TikTok: @jvincent Subscribe for weekly insights on sales strategy, marketing alignment, and business growth tactics that drive real results.