Your Sales Should Be Predictable. Not a Prayer.
If you’re the one closing every deal, or your team can’t hit their numbers without you, your business doesn’t have a sales problem. It has a systems problem.
I build the infrastructure that turns unpredictable revenue into a growth engine you can scale.
SALES INFRASTRUCTURE
I build complete sales frameworks from strategy to execution. Documented processes, CRM workflows, and metrics dashboards that turn chaos into predictable revenue.
FRACTIONAL VP OF SALES
Get senior-level sales leadership without the $200K+ commitment. I run your sales operation or build the system while you scale. Flexible, hands-on, immediate impact.
SALES TRAINING
Transform your sales team with Rain Group’s proven training system. 14 core competencies delivered through live workshops, AI-powered role-play, and ongoing coaching that drives real results.
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You’re Either Stuck or Breaking
Most business owners wait too long. By the time they reach out, growth has already stalled or reversed.
You’re doing all the selling because nobody else can close like you do. Your CRM exists, but nobody uses it. There’s no documented sales process. Everything lives in your head.
Or you’re growing fast, but you’ve outgrown your structure. Your sales and marketing teams aren’t aligned. You need real sales leadership, but hiring a full-time VP means six figures before they close a single deal.
Either way, you’re stuck.
I Build Sales Operations. Not Just Advise On Them.
I’m not a consultant who hands you a deck and disappears. I’m a builder. I do the actual work.
I come into your business as an Outsourced VP of Sales and build the infrastructure you need for sustainable growth. Documented sales processes. CRM systems that actually work. Real metrics and dashboards. Sales playbooks built on data from 6,000+ businesses.
I will build out the infrastructure, sales management, or total framework. As an owner or CEO, you can still run the sales, or I will run the sales until you get to a sustained level. Then I work myself out of a job once sustainable growth is achieved.
FOUR WAYS I BUILD YOUR SALES OPERATION
I build complete sales systems that turn unpredictable revenue into scalable growth. Here’s how I help business owners break through the bottleneck.
I build the complete sales framework your business needs. Documented processes, working CRM systems, real dashboards. No more chaos with a business card.
FRACTIONAL VP OF SALES
Get senior sales leadership without the $200K salary. I run your sales operation or build the system while you keep selling. Flexible, hands-on, immediate.
SALES DISCOVERY
Find out exactly what’s broken and how to fix it. Comprehensive assessment of your strategy, process, metrics, and team. You get a prioritized action plan.
SALES TRAINING
Transform your team with Rain Group’s proven system. Live workshops, AI-powered role-play, ongoing coaching. Real skills that drive real results.
Clients We Work With
Business Growth Playbook Podcast
Co-hosted with Jeff Evans, I tackle the real challenges business owners face: broken sales processes, scaling fast-growing companies, and building high-performing teams.
Every episode delivers experience-driven guidance from leaders who’ve been in the trenches. No theory. Just what works from 30+ years building sales operations from startups to Fortune 500 companies.
Recent episodes include:
- Transforming Sales Through Affordable Training
- Sales Strategy and Framework Deep Dive
- Leadership Challenges Nobody Talks About
Available on YouTube, Apple Podcasts, and Spotify
Recommendations
“As a Vistage Chair, I don’t take lightly the responsibility of recommending an advisor to one of my CEO members. When I introduced Dean Nolley to Raj Swami, CEO of 3iPeople, it was because I trusted Dean to bring both expertise and integrity to a critical growth challenge.
That trust was well placed. Dean stepped in as Sales Growth Architect and Outsourced VP of Sales at a pivotal moment for 3iPeople. He brought discipline, structure, and clarity to their sales organization—developing a strategic sales approach, building a scorecard for accountability, and creating the momentum Raj needed to scale in a highly competitive industry.
But what impressed me most was Dean’s servant-leader approach. He didn’t just install process—he built people. From recruiting and coaching new talent to developing the company’s current VP of Sales, Dean left a lasting mark on the culture and confidence of Raj’s team.
Just recently, Raj called to thank me for introducing Dean, sharing how grateful he was for both the results and the leadership Dean provided. As a Chair, I can say with confidence that I’d be proud to put my name behind Dean again in the future. “
“I’ve been a Business Development Manager at 3iPeople for several years, so when Dean joined as Outsourced VP of Sales—with no high-tech staffing background and replacing a seasoned VP—I was initially cautious. He quickly earned my trust by recognizing my unique challenge as the only rep outside Atlanta HQ and making sure I felt part of the team through regular meetings, best-practice calls, and ongoing coaching.
From day one, he brought structure, energy, and clarity—driving a strategic and collaborative approach. Dean built our new sales process and integrated it into our Salesforce CRM. Dean also partnered with Salesforce and a integration partner, Target Integration, to upgrade us to the right version of Salesforce, while having dynamic dashboards built to have live-time data that helps us proactively manage our pipeline. For a strategic approach to build key relationships, KnowledgeNet.ai was also integrated with web-hooks into Salesforce.
His leadership transformed our sales culture into a motivated, aligned team ready to drive revenue growth. He further found ways to help me out of the box, by making multiple introductions to Network leaders and other Trusted Advisors that he knew in Jacksonville. We were fortunate to have Dean at 3iPeople, and I know I can always count on him for guidance—because he truly cares about people and results.“
Start With a 5-Minute Assessment
Find out where your sales operation stands and what’s holding you back.
678-688-4888 (Office) | 404-307-1841 (Cell)